SEO and GEO Audit
How does your bus or tour company grade online?
A 100-point inspection of everywhere a customer looks before they book: Google, Maps, reviews, your website and the AI assistants that now answer for you. You get a grade, every keyword you rank for today, and the exact fixes in order.
$200
One-time audit. Grade, keyword report, fix list and a one-on-one call.
Why now
AI is planning your customers’ next trip. Be ready.
The share of Canadians using AI to plan leisure travel went from 10% to 17% in a year, and 31% say they will use it for their next trip. When a traveller or group organiser asks ChatGPT or Gemini who to book, the answer is a short list. Make sure your company is on it before your competitors are.
Source: Leger, spring 2026.
The inspection
100 points. 10 areas. One grade.
We look at your business the way Google, AI assistants and your customers do. Here is where we look. What we check inside each area is what the audit is for.
01
10 pts
Found by Google
Can Google read every page that matters to you?
02
10 pts
Your rankings
Every keyword you show up for, and how high.
03
10 pts
Named by AI
What ChatGPT, Gemini and Google’s AI answers say when someone asks for a bus company.
04
10 pts
Maps and local
How you appear when a customer searches near them.
05
10 pts
Reviews
What a group organiser reads before they pick up the phone.
06
10 pts
Speed and phones
How your site holds up on the phone in their hand.
07
10 pts
Your pages
Whether each page tells Google what it is for.
08
10 pts
Mentions
Where you are listed across the web, and where you are missing.
09
10 pts
Trust
What makes someone book you over the next result.
10
10 pts
The booking
How many steps between interested and request sent.
See every keyword you rank for today.
We pull the searches your website already shows up for, where you sit on Google for each one, and how many people search it every month. Then we mark the ones you are close to winning and the ones going to someone else.
Keyword report
Sample
Keyword
Your position
Monthly searches
charter bus [your city]
Close to page 1
#14
?
things to do in [your city]
#31
?
What you walk away with
Your grade
A score out of 100, with a score for each of the 10 areas.
Your keyword report
What you rank for today, and how well.
Your fix list
Every finding, in priority order, in plain English.
A one-on-one call
We walk you through every fix and answer your questions.
We grade it. You decide what to fix.
This is a deep audit only. We do not log in to your website or change anything. You get every finding and exactly how to fix it, so you can do it yourself or hand the list to whoever runs your site.
No passwords needed. Everything we inspect is public.
Three steps to your grade
1
Request.
Tell us your company and your website.
2
Pay.
$200 by card on the next screen.
3
Book your call.
Pick a time. We run the audit before the call and walk you through it.
Request your audit
Takes a minute. Your grade comes with a one-on-one call.
Questions operators ask.
What is GEO?
GEO stands for generative engine optimization: how often AI assistants like ChatGPT, Gemini and Perplexity, plus Google's AI answers, name and recommend your business. SEO is about ranking in Google's list of links. GEO is about being the answer.
Will you make the changes for us?
No. This is a deep audit only. You get every finding with the exact steps to fix it, and we walk you through them on the call. You or whoever runs your website make the changes.
Do you need access to our website or accounts?
No. Everything we inspect is public, so there are no passwords to share.
Who is the audit for?
Bus, coach, shuttle, tour and activity companies. The checks apply to any local business, but the advice is written for operators.
What does it cost?
$200, one time. That covers the full audit, your keyword report, the fix list and the call.
Find out your grade.
$200 · One-time audit